Simone started her career in Berlin. Right at her start, she accompanied the press work for the opening of the Berlin Olympic Stadium. Here she not only learned the really big media show on the international stage, but also that there can be in every blade of grass and in almost every tartan track a story that journalists want to tell.
In 2004, Simone moved to Düsseldorf. Here she worked in the marketing and press department for the trade fair organiser Reed Exhibitions. In 2006, she changed from the corporate to the agency side. With her expertise in the area of media relations and a grown network of media representatives, Simone worked as a consultant at the international network agency Ogilvy until the end of 2021, where she was responsible for clients, mainly from the tourism and hotel sector. Brand management and consulting, CEO positioning, interviews, trade fair PR, content production, media partnerships and individual storytelling determine Simone's everyday work.
What is important to her? Combining holistic communication with attitude and - if necessary - to turn learned skills upside down in order to surprise journalists and customers.